Aug 10, 2008

Don't you dare die on me now, Motorola, you hear! (part 1)

Lest be no secret, I like Motorola.

I didn't always, but certainly their (new) jiux/linux fancy made my heart throb. I like a good sturdy OS platform that makes you trust the phone. And Motorola has a knack for eyeing details that makes you feel good. It's not without flaw, maybe that's why, but I find their willingness to innovate the small stuff compelling.

Financial trouble is upon Motorola, and the suggested value of the company has made a huge drop. Actually it's rumoured value is around what Roman Abramovich spend on his last house. Somewhere between fun and hope, I actually looked to see if you could find the Russian richsman's email address. I would have written him and said, buy the company and throw in the same amount to top. Then you'll have something that might be alive and more kicking than Chelsea.

So how would that help?
Well here's my idea, free of charge. If Motorola or Abramovich can use it, be my guest.
If this works, and you’re the one that made it happen and you really want to do something: Give me a life time supply of Motorola phones :-).

1. Better Marketing!
- First of all the Motorola website sucks. It's hard to understand it was made with consumers in mind. It’s much faster and easier using GSMArena or Phone Arena for info on phones.
Learn from Sony Ericsson and Nokia, both have good easy to use sites. Take especially notice of SE: well designed and you can even try out phones. Do stuff like that, instead of giving me a website that is so last century.

- Secondly, where is all the marketing? Within the last couple of months I can remember having seen advertisement from Nokia, SE, LG, Samsung, RIM/Blackberry. You can't hope for hype like the iPhone, or living on a tech-savy name and good reviews like HTC. Being in a video with Ferg-a-licious or having Wycleff Yesterday isn't exactly a massive media exposure (not bad mouthing Wycleff Jean, but when’s the last time you saw his name on the Top10? Exactly, doesn't mean he's bad, just means he's not hot at the moment).

Get the models out there! I want to see awesome ads with names that hits you on the head, so you remember.

Part 1
Part 2
Part 3
Part 4


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