3.1 Make better solutions
Let me use the ROKR E8 as an example again. What does it have going for itself?
- One of the best music solutions in a phone
- Cool dynamic keypad.
But is that enough, what are the drawbacks?
- No 3G (linux drawback)
- No WiFi
- Unimpressive 2mp camera
- "Average" phone experience = otherwise no psazz for the standard user
As much as I think the E8 is an awesome phone, and had thought about it to be my very own. It's expensive and has direct rivals in the N81 (N95 8Gb), iPhone, W960 (+ other SE Walkmen). In comparison, you get a slightly better music experience, but lose out on a lot of other functionality. Thats means you're left with a very small target group. I would be one of them, but at this time I can't even get the E8 here, and when I can, it would be roughly 1½ times as much as what I got my N81 for.
I think Motorola placed itself between two chairs. They could have chosen one of two routes, or maybe even both: All "bells and whistles"; we're talking 802.11 b/g or n, HSPDA working on jiux and 5mp auto-focus camera (min 3.2 mp). Or maybe even something rare like a 16 million colour touch screen. Etc.
Now one might think that what I mentioned is pretty close to the ZN5 in specs. And yes it is, but like I mentioned before, had the ZN5 only been out sooner it would have been fine. As late as the spring, and it would have made a giant splash.
The other route was taking the music centric even further; and create the new N91 sort of speak.
They could have made the one, the other, or even a combo. And I am positive they would be able to reach a much bigger market.
Of course this is only one phone, but goes to show that it's difficult finding a single phone in their range that hasn't something missing in the specs. Seriously; find one, where you don't have to start a sentence with "Oh, but I wish it had..."
Part 1
Part 2
Part 3
Part 4
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