3.3 Keep prices reasonable - be better, don't cut corners.
As I've mentioned a few times, Motorola's bigger models are often quite expensive. It wouldn't be so much of a problem if they were out earlier to compete with direct rivals. But when a device comes out half a year later, and expects the same price, while others have been naturally dropping in price. You're not going to steal anyone's thunder.
If you insist on filling the market with semi-solutions, then atleast have the decency to adjust the price accordingly.
4. Be proud ... but don't be so smug you forget the world around you.
Knowing your strong suits share equal importance with knowing your weaknesses, and how to fix them.
It's great to create things like the morph keys or using eInk. But that attention to nifty details shouldn't make you lose touch with the rest of the world. The LG KF600 has a touch screen instead of a D-pad, and that's a nice little thing. But the rest of the phone is pretty much up to par aswell, without a heavy price tag.
The willingness to try out uncommon territory, is what I like about Motorola. But if that's what you want to do, then don't let it be a one trick performance. It doesn’t work being playful in one aspect, and then being stubborn and narrow minded with everything else. Try instead and add the ideas to what wil be considered a good market standard.
5. Combine the previous points
Now what was a long rant, and maybe even too critical around some areas.
If not too critical, then too long :-) So to sum it up for those who didn't bother to read the whole thing.
1. Be more touch with the market and the competitors. Don't let anyone get away.
2. No half ways, do everything fully. Then you'll have happy costumers
3. Continue with the odd details, but don’t be narrow minded and shut everything else out.
4. Be out there, and make marketing a priority.
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